A product is only as good as the market you’re pitching it too. Find your market and claim it. Your PR person can source markets, audiences and events you should be attending. Opportunities galore. PR people usually have the skillset, versatility and creativity to go find them. Keep your PR person close to your business development team. Their market research analysis and gut feeling could just result in a new territory and market waiting to be discovered.

Are you aware of all you have to offer and whom to offer it to?